The world is overflowing with emerging trends that constantly reshape consumer attitudes, behaviors, and lifestyles. But not all trends are equal. Our Trends Validation surveys cut through the noise, helping you identify and prioritize the trends that matter most to your audience. Gain qualitative insight into why certain trends resonate, uncover new opportunity areas, and move forward with confidence to develop winning ideas and solutions that drive measurable business impact.

After you've brainstormed a list of new innovative ideas, it's time to determine & prioritize which ones resonate with your target audience. MaxDiff is a powerful methodology that can be used to measure respondents' gut reaction to each idea. It is important to understand how new or different your ideas are and which ones have the greatest potential before investing further in their development.

Validate & determine which concepts are most likely to succeed with speed and accuracy by leveraging artificial intelligence. Benchmark your ideas against existing market concepts and gain clear insights into their strengths and weaknesses—with actionable feedback on how to optimize them. Different methodology options include: Monadic, Sequential Monadic / Proto-Monadic testing.

You have a promising concept, but need to determine or validate the optimal combination of potential features that drive consumer purchase. Conjoint analysis is a powerful methodology and statistical technique used to determine the winning new product or service offering. It builds different combinations and presents real-world buying scenarios to determine which features have the greatest purchase interest.

Whether you're looking to create a new logo or refresh an existing one, testing multiple options is recommended to capture quantitative data & rich insight from both loyal and prospective consumers.

Identify the best name for your new product by discovering how different names connect with your target audience and align to your brand positioning. Measure how strongly consumers associate potential names with four key attributes: appeal, trustworthiness, creativity, and relevance. Gain rich insights from open text response answers to understand what consumers think and how they really feel about potential names so you can confidently choose the right one.

Product claims are crucial for new product success as they directly influence consumer perceptions, purchasing decisions, and brand trust. Survey research determines which claims are most relevant and best motivate consumer purchase.

Determining a winning packaging design to stand out on-shelf or online is a key factor in new product launch success. Early design tests identify the packaging characteristics most important and appealing to your target audience. Understand how to optimize your design for greater impact and a stronger competitive edge. With advanced survey testing features, SURVEY FAST pinpoints which colours, images, messages, and design elements are resonating—and which ones need refinement.

Launch products with confidence by understanding how much your consumers are willing to pay. Maximizing revenue while remaining competitive requires research, and various pricing studies and analyses can help determine the optimal price, or acceptable price range, for a new or existing product. These include the Van Westendorp price sensitivity model, the Gabor-Granger pricing technique, and Conjoint analysis.

Before investing in advertising media, it is strongly recommended to determine which creative option best captures your target audience’s attention and communicates your message in a meaningful and relevant way. Gain valuable insight on your headline, copy, visuals, and overall layout to ensure your advertising is driving the desired behavior change you’re looking for.

Strong brands don’t just happen; they’re built by understanding how your audience perceives you. Access meaningful data on recognition, awareness, and perception of your brand or products, helping you explain and predict performance. By identifying gaps and opportunities, know exactly where to focus your efforts to improve brand health and accelerate growth. With clear insights to guide your strategy, learn to confidently invest in the initiatives that build lasting equity and measurable business performance results.

Every business has simple one-off questions they need quick answers to. They also face unique challenges that may require specialized research approaches. Our Ad-Hoc Research solutions are designed to answer specific questions, test unique hypotheses, or explore emerging opportunities that don’t fit neatly into standard research tests. From quick polls to more complex survey designs, our team can design & execute custom research projects tailored specifically to address your needs and timeline.